Brazil in pictures: 25 de Março street, São Paulo

March 15, 2007 | By More

ladeira do Porto Geral, São Paulo

The rua 25 de Março in São Paulo is the Brazilian mecca for unexpensive shopping. Brazilians from all corners of the country come to São Paulo to buy at the 25 de Março, attracted by the unbeatable prices of the products sold in the region. It is quite common to find shoppers who endured a 3-day bus trip to buy here. They come from far away to buy products they will resell when they get back home. They come as far away as Angola! 700 women from Angola arrive in São Paulo every day to do their shopping at the 25 de Março. For each dollar spent in Brazil, they earn 3 dollars back home.

The rua 25 de Março epitomizes Brazil at its best and at its worst: the melting pot, the chaos. I took this picture on a Saturday in November, when more than 1 million shoppers walk through the street every day.

ladeira do Porto Geral, São Paulo

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Category: Brazil in pictures, Destination: São Paulo

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