Japanese temakis (large cone-shaped pieces of nori on the outside and the ingredients spilling out the wide end) are well known by fans of Japanese food, especially in São Paulo. And unknown to the vast majority of the population.
Out of a sudden, temakis became popular in Rio de Janeiro, where they are referred to as cones. In a short period of time several temaki restaurantes have opened and there is even a fast-food chain specializing in temakis. Among the reasons for their success, the fact that they are eaten with your hands (no need to use chopsticks), they contain rice (Brazilian staple food) and they are prepared with natural ingredients in a healthly way (no frying pans to be seen).