Financial Times run a while ago a story with the title Brazil tourism: forget the gringos touching briefly on several topics that are constant themes here at the Brazil Travel Blog – you needn’t go further than Brazil needs new strategies to attract foreign tourists.
Brazil’s tourism sector is one of the least international in the world. Figures for tourist arrivals are stagnant, somehow masked by the fact that former leisure travelers are being replaced by business travelers reflecting on the growing importance of Brazil in the business world. In 2011, income generated by foreign tourists was 5% of the total tourism income. Today, tourism in Brazil is mainly a local affair. The emerging middle classes keep the tourism sector alive – the higher middle class and the high classes spend their holidays abroad.
The newspaper quotes as possible reasons for this behaviour the infrastructure limitations (dire airport infrastructure) and visa-related issues. And, last but not least, the shocking discovery that São Paulo or Rio de Janeiro are currently more expensive than London.